who TF IS this guy?
I find the threads inside companies and brands—the ones that lead to the stories people actually care about. I've been doing it for 20 years across agencies, in-house teams and now tech, and it never really gets old.
I started as a copywriter. Stayed curious. Ended up leading work across every channel worth naming—integrated, social, experiential, XR, TVC—for brands like Verizon, McDonald's, Cash App, The Met and Oreo.
These days I'm also thinking a lot about AI and what it actually means for creative work—not the hype version, but the practical one. Where it genuinely helps, where it gets in the way, and how brands can use it without losing the human element that made the work worth doing in the first place.
New York since 2006. UNC-Chapel Hill. Cannes, One Show, Clio, ADC—the short version. If you want the longer one, let's get a drink. I'll bring the obscure movie trivia and the karaoke recommendations.
CONTACT
WORK
Verizon Creative Marketing (In-house)
TBWA/Chiat/Day
Avrett Free Ginsberg
Saatchi & Saatchi Wellness
FCB
McKinney
SCHOOL
University of North Carolina at Chapel Hill - BA Journalism-Advertising
Fountain Valley School of Colorado
AWARDS
Cannes Lions
One Show
Clio
Art Directors Club
Shorty
Webby
Communication Arts
AdAge A-List & Creativity
ANA In-House
Addy
CLIENTS
Verizon
Metropolitan Museum of Art
Roblox
IndyCar
NFL
NHL
Live Nation
Apple
Samsung
Disney+
AMC+
McDonald’s
Kenwood Vineyards
Brancott Estate
Oreo
H&M
Accenture
beIN Sports
Nicorette
Purina
Voli Vodka
Remy Martin
Goody’s Headache
Odor Eaters
Boost Nutritional Drink
Frontline Plus
Latisse
Botox
Seroquel
Humira
Gevalia
Starbucks
AARP
UnitedHealthcare
Audi
Full Frame Film Festival
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