Cash App

FINTECH + Features + Style

Making money apps feel less like money apps. I led feature campaigns across social, CTV and TV—turning product updates into reasons to open the app.

In a few months, we launched two evergreen content series focusing Cash App’s main pillars: features and real users.

Role: Creative Director / Copy
Brand: Cash App, In-House

More WITH CASH APP

CTV + Social + Design

People know Cash App for sending money. Few know it can also earn them status, let them pay over time or lend them a little extra. So we built a modular campaign and design system that turns each feature into a real-life moment—all in an unmistakably Cash App look.

Every spot was built to flex in format, length and sound on/off.

Production: Smuggler
Directors: Rubberband

Cash Flow

Testimonial + Features + Vibes

For Gen Z and young Millennials, the gig economy isn't a side hustle. It's how their money actually moves. Cash App asked us to show real users. We skipped the standard testimonial and told their stories instead: how they work, earn and grow with their money.

Production: Somesuch
Directors: Cliqua