Indy From 500 Miles Away
Racing + Film + Social + Will + Power
We took one of the most unlikely jobs to do from home—where speed is everything and stakes are highest—to put Verizon’s internet to the test.
Role: Creative Director / Copy
Agency: Verizon
Partners: Team Penske, IMS
Production: Partizan
Director: Floyd Russ
Editor: Cobi Byrne
Awards
SHORTY AWARDS
Winner - Brand Partnership
Gold - Industry - Sports
Bronze - Video - Long Form Video
CLIOS
Bronze - Branded Content - Co-creation
Shortlist - Branded Content - Social Media
ONE SHOW
Merit Award
AICP
Shortlist - Innovation
Shortlist - Docustyle
WEBBY
Honoree - Video & Film, Sports
Case Study
RESULTS
With zero paid media Team Penske and Verizon saw a huge lift across social:
Social Engagement +121% cross channel
Highest Compliment Rate, Ever +22% on Instagram
Share Rate +238% cross channel
Social Engagement
We promoted the film with an interactive Instagram Story that puts you behind the wheel.
