The Met Replica

Art + Education + Gaming + XR + Experiential + Kids

How could we get a new generation of children to beg their parents to take them to The Met Museum in NYC?
By giving them a way to come play with 5,000 years of art. Many awards followed.

Role: Creative Director / Copy
Agency: Verizon
Production: Unit9
Partners: The Met Museum + Roblox

RESULTS

Over 200,000 new museum visitors
Over 460k digital Replicas collected
1.4 Billion impressions

AWARDS

ADAGE A-LIST & CREATIVITY AWARDS
Best Partnership/Collaboration

CANNES LIONS
Shortlists:
In-Person Gaming Experience
Mobile Games
Metaverse, New Realities & Emerging Tech
Brand Experience & Activation - Digital Installation
Brand Experience & Activation - Owned Experiences

ONE SHOW
Gold Pencil - Brand-Side / In-House - Online & Mobile
Silver Pencil - Craft - Use of Technology
Bronze Pencil - Experiential / Immersive / Events
Bronze Pencil - Brand Partnerships
Merit Award - Innovation - New Ideas in Brand-Side
Merit Award - Innovation - Execution in Brand-Side
Merit Award - Mobile Applications
Merit Award - Digital Installation - In-Person
Merit Award - Brand Partnerships

CLIOS
Gold - Digital/Mobile - Games
Gold - Digital/Mobile - New Realities
Gold - Experience/Activation - Digital/Mobile
Gold - Experience/Activation - Immersive/New Realities
Silver - Experience/Activation - Gaming
Silver - Partnerships/Collaborations
Bronze - Digital/Mobile - Connected Devices
Shortlist - Branded Entertainment & Content - Experience/Activation
Shortlist - Branded Entertainment & Content - Games
Shortlist - Branded Entertainment & Content - New Realities
Shortlist - Branded Entertainment & Content - Partnerships/Co-Creation
Shortlist - Innovation - Partnerships & Collaboration

ART DIRECTORS CLUB
Gold Cube - Interactive - Games
Gold Cube - Digital Experience Design - VR, MR, AR
Silver Cube - Digital Experiences
Silver Cube - Innovation
Silver Cube - Digital Experience - Metaverse
Silver Cube - Gaming - Innovation
Merit - Advertising - Branded Content - Games
Merit - Advertising - Branded Content
Merit - Experiential Design - Installations
Merit - Interactive - Extended Reality - AR / VR / MR
Merit - Interactive - The Metaverse

COMMUNICATION ARTS
Advertising Annual 65, Award of Excellence

SHORTY AWARDS
Winner - Gaming
Winner - Live Events
Winner - Extended Reality
Winner - Interactive Content
Winner - Gamification
Gold - Education
Gold - Immersive
Gold - Brand Partnership/Collaboration

WEBBY AWARDS
Winner - Apps & Software - Art, Culture & Events
People's Voice Winner, 2024 - Apps & Software
Winner - AI, Metaverse & Virtual - Science & Education
Winner - AI, Metaverse & Virtual - Best Partnership or Collaboration Nominee - AI, Metaverse & Virtual - Best Experiential Design

ANA 2024 In-House Excellence Awards
Category Grand Prize - Branded Content (Large Budget)
Category Grand Prize - Experiential (in-person and virtual)
Category Winner - Significant Results

D&AD
Shortlist - Art Direction - Gaming & Virtual Worlds