Verizon x Live Music

Experiential + Partnership + Organic Social + Screaming Fans

Through partnerships with artists and Live Nation events, we’ve found ways to give customers once-in-a-lifetime moments—from private concerts to experiential activations. We captured it all for social and serious FOMO.

Role: Creative Director / Copy
Agency: Verizon
Partners: Shawn Mendes, Camilla Cabello
Production: Momentum

Shawn Mendes

We created an interactive experience in NYC that led true Mendes fans on an journey through his song-making process. Write & record in his Malibu studio then step out onto a 360° stage to feel what it’s like to be on tour.

All leading up to an ear-shattering private show for Verizon customers at Hammerstein Ballroom—live streamed to the world.

Camila Cabello

Fans got romantic advice from their fave artist live on a social Q&A streamed from an album-styled pop-up merch shop in LA. But nothing beat seeing her own private show in her hometown of Miami.