Disney+
Magic of Giving
Partnership + Social Activation + Holiday Spirit
When Disney+ launched during the holidays, Verizon gave customers a free year of the new platform.
So to mark the occasion, we dove into the enormous archive of Disney+ properties to create a social video to remind us all that the magic you feel when you give is a tale as old as time.
Role: Creative Director / Copy
Agency: Verizon
Production: In-house
THe 12 Days of Giving
We followed it up with an engagement content series to simply demonstrate the breath of entertainment past & present available on Disney+. Can you guess what each “gift” Verizon gave customers each day?
Or just skip ahead for the answers.
The 1st Day
The 2nd Day
The 12th Day